Connect YouTube to Stripe

What you get

YouTube's figures beside Stripe's recurring revenue and new customers, over a window you choose rather than one borrowed from paid social.

Setting it up

1. Paste your TikTok account. Epoyo reads what is public and works out what you sell, who buys it and what counts as a conversion. No account is needed for this step.
2. Connect YouTube. Authorise read access to a YouTube channel. Epoyo reads followers and interactions at the account level, and views, likes, comments, shares and saves on the individual posts it reads, and cannot publish, edit or delete anything.
3. Connect Stripe. Install the Epoyo app from the Stripe marketplace. It declares customer_read and subscription_read, so you see exactly two read permissions before approving and Epoyo can never move money or change a subscription.
4. Give each destination its own code. A single bio link tells you YouTube sent traffic. A coded destination per post is what lets Stripe report a new subscription or a new customer back against the video that caused it.

The part that catches people out

YouTube runs on a slower clock. A Short can produce a subscription weeks later, and a long-form video keeps earning for months. A 7-day attribution window borrowed from paid social will systematically undercount it.

Worth knowing about YouTube

YouTube passes a referrer more often than the others because a real share of its traffic is desktop and browser-based. It is the one platform where referrer data is worth anything, and still not worth relying on alone.

Worth knowing about Stripe

Two things to plan around. Stripe history accrues forward from the day you connect rather than being backfilled, so connect before the campaign you want to measure. And revenue is recorded when money moves, often days after the click that caused it, so the code has to be held from the arriving session until the payment arrives.