Connect Instagram to Shopify

What you get

Instagram's figures beside Shopify's revenue and customers, with each placement's clicks counted per day for as long as its link was live.

Setting it up

1. Paste your TikTok account. Epoyo reads what is public and works out what you sell, who buys it and what counts as a conversion. No account is needed for this step.
2. Connect Instagram. Authorise read access to an Instagram account. Epoyo reads followers and interactions at the account level, and views, likes, comments, shares and saves on the individual posts it reads, and cannot publish, edit or delete anything.
3. Connect Shopify. Enter your .myshopify.com shop domain, then approve the connection. Epoyo requests read_orders and read_products and nothing else; card details never leave Shopify.
4. Give each destination its own code. A single bio link tells you Instagram sent traffic. A coded destination per post is what lets Shopify report a paid order, counted into revenue and customers back against the video that caused it.

The part that catches people out

Story link stickers vanish after 24 hours, but the orders they cause keep arriving for days. Any report that reads a link's current state rather than the click that happened while it was live will quietly drop those orders.

Worth knowing about Instagram

Instagram serves metrics only for business and creator accounts. A personal account will connect without complaint and then report nothing, which is the single most common cause of an empty Instagram row. Instagram also uses an in-app browser, so the referrer is as unreliable as TikTok's.

Worth knowing about Shopify

Shopify's own analytics has the same referrer blindness as GA4, so its channel report will disagree with a coded one. The coded number is the one that can name a video.